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NEWS |
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India
to promote Film Industry |
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With bank financing now accessible to the
entertainment industry and 100 percent foreign
direct investment allowed in the film sector, the
Indian government said Tuesday that much of this was
due to its initiatives to promote Bollywood and the
rest of the country’s film industry.
“Through our vigorous efforts, we have been able to
reduce the level of entertainment tax. We have
simplified procedures and reduced the time required
for granting permission to shoot foreign feature
films in India,” Information and Broadcasting
Minister Priya Ranjan Dasmunsi said in the Lok Sabha.
The government has encouraged participation in
global events like the Cannes Film Market, the
American Film Market, and the Berlin Film Market
among others to enhance Bollywood’s visibility, he
said in a written statement.
Film weeks and festivals are being conducted in
various countries while the government had also
signed an audio-visual co-production agreement with
Britain and Italy, the minister stated.
Similar proposals from other countries were being
explored to expand avenues of finance and markets
for the Indian film industry.
And to ensure the smooth functioning of the
entertainment industry, a Committee for Development
of Entertainment Sector was set up to suggest a
policy framework for the film industry, recommended
reduction of entertainment tax, suggest steps to
counter piracy, and to facilitate shooting of
foreign films, Dasmunsi said.
Apart from this, the state-owned National Film
Development Corporation had been providing limited
funding for films. |
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