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Bollywood News |
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Lara Dutta roped in as brand ambassador for P & G’s
‘New Pantene’ |
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 Lara
Dutta is now all set to play another role. And
it’s not a movie. The actress will be the brand
ambassador for P & G’s ‘New Pantene’. The
shampoo promises to make hair strong. Explaining
their choice of Lara Dutta as their ambassador, the
marketing director stated that Lara personified all
the qualities of Pantene. Pantene has always
believed that hair will only look beautiful on the
outside if it is strong from inside. Similarly, Lara
is someone who is associated with fitness. The Miss
Universe title and being a UN global ambassador are
just some of her achievements.
The company also plans to launch ‘Pantene
Strength Stations’ in Mumbai. The purpose of
these stations will be to give information about the
new product to the consumers. A number of
hair-related issues will be addressed by hair
experts present at these stations. |
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