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This is a film about the conflict between
those who adhere strongly to traditional Indian
values and a breed of young Indians that have
sprung up, wanting to get rich fast by any
means.
Shridhan Vardhan (Jawed Sheikh) is the
embodiment of traditional Indian values. An
Industrial magnate, he steps out of his business
to become a social crusader. Shridhan Vardhan,
or 'Guruji' as he is now called, has one
obsession: the upliftment of the tribals in the
Sahyadrris.
Gaurav Gupta (Ajay Devgan), on the other
hand, is a man who has sold his soul to wealth.
He dreams of usurping the Vardhan Empire. But
what Gupta has not reckoned with is the steely
determination of Guruji.
There is a weak link that he can exploit ...Guruji's
only son, Jaidev Vardhan (Shahid Kapur),
a fresh graduate, unspoilt, vulnerable and ripe
for Gupta's scheming manipulations. Striking up
an acquaintance with the unsuspecting Jaidev, he
proposes that they work together on an image
build-up for Vardhan Industries.
Gupta plans a huge advertising campaign to be
shot in Singapore. A large unit of models and
crew are taken to Singapore . For Jaidev it's a
whole new experience as he falls in love with
one of the models (Bipasha Basu). Jaidev
is completely mesmerized by the charming, smooth
and suave Gupta , who introduces Jaidev to the
world of wealth ...and Jaidev begins to slip.
Whether Jaidev will stick to the values that he
has been imbibed with or go astray is what the
film is all about. |